YegertekMobile Apps
For most loyalty programs, the mobile app is where the relationship actually lives — the channel members open most, and the one most likely to determine whether a program feels alive or forgotten.
Overview
For most loyalty programs, the mobile app is where the relationship actually lives — the channel members open most, and the one most likely to determine whether a program feels alive or forgotten. Yet many enterprise loyalty apps are treated as an afterthought: a wrapped web view bolted onto the "real" platform, disconnected from the CRM and updated on a different release cycle than everything else. Yegertek's Mobile Apps service builds native iOS and Android apps as a first-class delivery channel for the platform, not a separate product. Points, tier status, and reward redemption from Engage 365, and personalized offers from Rubix, are all delivered through one native experience, authenticated against the same Microsoft Dynamics 365 CRM record used across every other channel — so what a member sees on their phone is exactly what a store associate sees in Puzzle.
The Challenge
- ✕**Apps built as an afterthought.** Loyalty apps shipped as a wrapped web view rather than a native, first-class experience.
- ✕**Disconnected from the CRM.** App-only accounts and balances that don't reconcile with the record used everywhere else.
- ✕**Generic, unpersonalized experiences.** Every member sees the same home screen and the same catalog, regardless of behavior.
- ✕**Localization treated as translation.** Arabic experiences added as a language toggle rather than a genuine RTL-native build.
- ✕**Redemption friction.** Rewards catalogs that are difficult to browse or redeem on a small screen, suppressing the behavior the app was built to drive.
Our Approach
**Native, not wrapped.** Yegertek builds first-class iOS and Android apps, not a web view dressed up as an app. **One data model, every channel.** The app authenticates against and updates the same CRM record as every other channel — no separate app-only balance to reconcile. **Personalized from first launch.** Rubix ranks what a member sees the moment they open the app, rather than showing an identical experience to everyone. **Bilingual and RTL-native by default.** Full Arabic and English experiences are built into the app architecture, not layered on as a translation pass.
Capabilities
Outcome-labeled features, not a laundry list.
Native iOS and Android apps
A first-class experience on the platforms members already use
Digital membership card
Tap-to-scan recognition at point of sale
Real-time points and tier tracking
Members see recognition the moment it happens
In-app rewards marketplace
Redemption happens in the app, not a separate web portal
Push notifications tied to triggers
Timely, relevant messages instead of blanket blasts
Bilingual, RTL-ready interface
Full Arabic and English experiences by default
Biometric and secure authentication
Enterprise-grade login without friction for the member
Business Benefits
A native, well-integrated mobile app materially changes program economics. Redemption rates rise because the catalog is built mobile-first rather than squeezed into a small screen as an afterthought. Engagement frequency rises because push notifications are tied to real triggers rather than generic blasts. Member sentiment improves because the app reflects a member's actual status and history instead of resetting at login. And because the app shares its data model with the CRM and Puzzle, in-store staff see exactly what the member sees — closing one of the more common trust gaps in loyalty programs, where a member's app shows a reward a store associate can't honor. Industry benchmarks show native, well-integrated loyalty apps typically drive 50–65% of total redemption volume through the app itself, with engagement frequency rising 2–3× compared with a web-only or email-led experience. These are illustrative, industry-typical ranges — not guaranteed outcomes from a specific Yegertek deployment.
Implementation Process
Onboard
A member downloads the app and is authenticated against the CRM record in seconds — no duplicate signup.
Recognize
Points, tier, and status from Engage 365 are visible from the first screen.
Personalize
Rubix surfaces the offers and rewards most relevant to that specific member.
Redeem
Engage 365's redemption marketplace turns that recommendation into a one-tap redemption.
Technology Stack
- ✓**Platforms:** Native iOS and Android
- ✓**Authentication:** Biometric and secure login against the Microsoft Dynamics 365 CRM record
- ✓**Data model:** Shared profile with Engage 365, the CRM, Puzzle, and Rubix
- ✓**Personalization:** Powered by Rubix's AI layer
- ✓**Localization:** Bilingual, RTL-native architecture (Arabic/English)
- ✓**Notifications:** Native push, tied to Rubix-driven triggers
Integrations
- ✓**ERP & CRM:** Native authentication and sync with the Microsoft Dynamics 365 CRM record
- ✓**Commerce & POS:** In-app redemption synced with POS and e-commerce in real time
- ✓**Push & Messaging:** Native push notification delivery, tied to Rubix triggers
- ✓**Platform:** Native, real-time connection to Engage 365, the CRM, Puzzle, and Rubix
Built for the region
The UAE, Saudi Arabia, and Qatar all have smartphone penetration among the highest in the world, and a loyalty or engagement program in these markets lives or dies on the mobile experience, not the web. A mobile app built mobile-first — not a responsive afterthought to a desktop product — is the baseline expectation among members in this region, which is the standard Yegertek's Mobile Apps service is built to.