YegertekLoyalty built for Government
The CRM (Microsoft Dynamics 365) gives government agencies a single citizen record across departments, so a citizen doesn't have to repeat information at every service touchpoint. Engage 365's engagement and milestone mechanics are reframed around civic participation and service-loyalty recognition rather than transactional points. Rubix's engagement layer supports proactive citizen outreach — service reminders, program eligibility notifications — rather than purely reactive request handling, governed by the compliance and audit standard the public sector requires.
Industry Challenges
- ✕Citizen engagement that is reactive by default — request handling and service delivery, with no proactive engagement layer
- ✕Services and departments that hold disconnected citizen records, requiring citizens to repeat information at every touchpoint
- ✕Engagement mechanics that must work without the transactional, competitive logic of consumer loyalty programs, since citizens have no "competitor" to switch to
- ✕Strict compliance, transparency, and accessibility requirements that most engagement platforms weren't built to meet
- ✕Limited digital engagement channels, leaving many citizen interactions offline and disconnected from any unified record
Business Benefits
Government agencies gain a unified citizen record that reduces duplicate data entry and repeated information requests across departments, improving both efficiency and citizen experience. Proactive engagement — reminding a citizen about a service or benefit they're eligible for — shifts service delivery from purely reactive to genuinely helpful. Built-in governance and audit trails meet the transparency and compliance standard public-sector deployments require without a separate compliance project.
Use Cases
Cross-department citizen record
A citizen's information and service history are visible across departments, not siloed per agency.
Proactive service and eligibility outreach
Rubix triggers a notification when a citizen becomes eligible for a service or program, rather than waiting for them to ask.
Civic participation recognition
Engagement mechanics recognize participation in civic programs and community initiatives.
Accessible, compliant engagement channels
Communications and engagement triggers meet public-sector accessibility and compliance requirements by default.
Architecture
Deployments emphasize data governance, audit trails, and accessibility compliance. Deployments run entirely on Microsoft Azure and Dynamics 365 — security and compliance controls are managed by Microsoft's own certified cloud infrastructure. Typical government deployments launch in 12–20 weeks.
KPIs Improved
| KPI | Typical impact |
|---|---|
| Citizen service satisfaction | +15–25% |
| Duplicate data entry across departments | -60–90% |
| Proactive outreach response rate | +40–75% |
| Service request resolution time | -30–50% |
Illustrative industry-typical ranges for government & citizen-engagement programs — for guidance only, not guaranteed outcomes or results from a specific Yegertek deployment. Informed by published benchmarks (CFI Group Government Contact Center Satisfaction Index, Granicus Engagement Cloud case studies, Deloitte and ICMA digital-government efficiency studies).
Built for the region
Saudi Arabia's Vision 2030 and the UAE's Digital Dubai / Smart Dubai initiatives have both made citizen-engagement digitization an explicit government priority, moving citizen services from reactive request-handling toward proactive engagement. In both markets, a citizen record that stays siloed per department — rather than shared across the entities a citizen actually interacts with — is the specific gap this shift toward digital government has put pressure on agencies to close.