YegertekOne Loyalty Currency Across Multiple Brands
Coalition loyalty programs let customers earn and spend a shared currency across a network of partner brands. They deliver earn frequency that no single brand can offer alone, and redemption choice that makes the program worth using.
Overview
Coalition loyalty programs let customers earn and spend a shared currency across a network of partner brands. They deliver earn frequency that no single brand can offer alone, and redemption choice that makes the program worth using. Yegertek designs and operates coalition loyalty programs on Engage 365 — managing the multi-party earn and redemption rules, the settlement between coalition members, and the member experience across every partner touchpoint.
The Challenge
- ✕Settlement between partners is operationally complex. Coalition programs require a governed system for tracking which partner generated which earn event and how that translates to settlement.
- ✕Each partner has different earn rules. A grocery partner and a fuel partner have different transaction economics — the earn rate per AED spent must be configurable by partner.
- ✕Member experience must be consistent across every brand. A member who has a poor experience at one coalition partner loses faith in the entire program.
Our Approach
Partner-specific earn rules in one platform. Engage 365 supports separate earn rates, bonus events, and rules per coalition partner — configured in the platform, not hardcoded per integration. Settlement tracking built in. The platform tracks earn by partner for settlement purposes without requiring a separate financial reconciliation tool. One member experience, many brands. The member sees one balance, one app, and one redemption catalog — regardless of which coalition brand generated the earn event.
Capabilities
Outcome-labeled features, not a laundry list.
Partner-specific earn rate configuration
Different earn rules per coalition member without separate platforms
Multi-partner settlement tracking
Earn by partner tracked for settlement — no manual reconciliation
Shared member record across all partners
One balance, one profile, visible to all coalition brands
Unified redemption catalog via Engage 365
Members redeem across any partner — or through the shared catalog
Cross-partner analytics via Rubix
Track which coalition partners drive the most member engagement
Business Benefits
Coalition programs drive earn frequency that a single brand cannot — customers earn toward the same balance at the grocery store, the fuel station, and the airline — which makes the program worth engaging with more often. Settlement tracking built into Engage 365 removes the manual reconciliation burden that makes coalition programs operationally expensive to run. And cross-partner analytics in Rubix identify which partnerships drive the most member engagement, informing coalition growth and partner mix decisions.
Implementation Process
Discover
Map the partner ecosystem, per-partner earn economics, and settlement requirements.
Design
Coalition rules, settlement model, and shared member experience designed for all partners at once.
Deploy
Engage 365 integrated with all coalition partner systems, with per-partner earn rules and settlement tracking configured.
Grow
Coalition performance analyzed by partner — which brands drive engagement, which are underperforming the model.
Technology Stack
- ✓
Core engine: Engage 365 for multi-partner earn and settlement management
- ✓
Redemption: Engage 365 for cross-partner reward catalog
- ✓
Analytics: Rubix for per-partner and cross-partner performance analysis
Integrations
- ✓
Partner POS systems: Per-partner real-time earn processing
- ✓
Partner e-commerce platforms: Online earn across coalition brands
- ✓
Financial systems: Settlement reconciliation reporting