YegertekLoyalty Through Perks, Not Just Points
Points accumulate slowly. Perks are immediate — a faster lane, a guaranteed upgrade, access to an event. For customers who don't want to wait, perks-based programs deliver the recognition that earns loyalty from the first interaction.
Overview
Points accumulate slowly. Perks are immediate — a faster lane, a guaranteed upgrade, access to an event. For customers who don't want to wait, perks-based programs deliver the recognition that earns loyalty from the first interaction. Yegertek designs perks-led loyalty programs on Engage 365 that combine privileges, exclusive access, and reward redemption into a single, governed member experience.
The Challenge
- ✕Perks without a system become promises without delivery. Privileges communicated to members but not tracked in a system create service failures at the point of redemption.
- ✕Perks are expensive if given to the wrong members. Access privileges and upgrades have real costs — they need to be targeted by segment and tier, not offered to everyone.
- ✕Perks alone don't generate data. Without a points layer, the program doesn't learn about the member — there's no earn signal to analyze.
Our Approach
Perks tracked and enforced in the platform. Every privilege — lounge access, priority queue, exclusive event — is registered in Engage 365 and surfaced to the frontline in Puzzle, so service staff always know what a member is entitled to. Perks by tier, not by default. Privileges are assigned by tier and segment, so the right perks reach the right members at a cost the program can sustain. Perks and points combined. Engage 365 manages redemption for both perks and point-funded rewards in the same member journey.
Capabilities
Outcome-labeled features, not a laundry list.
Tier-gated perks and privileges
Access privileges assigned by tier — visible to staff in Puzzle at every interaction
Exclusive event and experience management
Member access to events tracked and enforced through the platform
Perks combined with points
Points earn alongside perks — one program, two retention levers
Frontline visibility in Puzzle
Staff see exactly what each member is entitled to, without checking a separate system
Bilingual, RTL-ready member experience
Perks program localized for Arabic and English audiences
Business Benefits
Perks programs reward the behavior brands actually want to encourage — frequency, channel adoption, category expansion — without waiting for a points balance to accumulate. Because privileges are tracked in Engage 365 and surfaced through Puzzle, service failures at the point of redemption are reduced. And because the program combines perks with a points layer, it generates the behavioral data needed to understand which privileges drive retention and which are simply used.
Implementation Process
Discover
Define the privileges that will resonate with target segments and the tier thresholds that justify their cost.
Design
Perks catalog, tier gates, and points layer designed to deliver the target retention outcome.
Deploy
Engage 365 configured for perks and points delivery, with Puzzle surfacing entitlements to frontline staff.
Grow
Perks utilization and retention impact tracked and catalog adjusted based on member response.
Technology Stack
- ✓
Core engine: Engage 365 for membership and tier management
- ✓
Redemption: Engage 365 for perks and reward redemption
- ✓
Frontline: Puzzle for staff-facing entitlement visibility
- ✓
Analytics: Rubix for perks utilization and tier analysis
Integrations
- ✓
Property and event management: Connects to venue and event systems for access tracking
- ✓
POS and e-commerce: Earn triggers for points layer
- ✓
CRM: Native Dynamics 365 member record